Topshop and Teenage Cancer Trust unite
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Throughout the month of June, Topshop has joined up with the Teenage Cancer Trust to help raise money through a host of special events and by selling dedicated product instores and online. The product lines consist of a bespoke print head scarf, kaftan and bag designed exclusively for Teenage Cancer Trust, as well as friendship bracelets which reflect the summer trends – a percentage of all sales goes to Teenage Cancer Trust.
The unique outdoor Bandstand Picnics will be hosted around the UK in June featuring many up-and-coming music artists such as electric trio Chew Lips, Welsh indie-popsters Los Campesinos and the hotly tipped Summer Camp, plus pop-rockers I Blame Coco.
Further to hosting the event, Topshop will branch out to selected stores across the UK with a series of instore events to raise money. Chosen stores will have a mix of raffles, karaoke film booths and prizes.
In addition to the activities throughout the campaign period neon rose pink picnic blankets will also be given away as a Gift with Purchase with all orders worth £60 or more instore and online. Blankets are only available while stocks last – terms and conditions apply.
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green became owner of Arcadia Group Ltd in 2002.