Topshop Unique taps Nick Knight to shoot AW16 show

Topshop has tapped Nick Knight to photograph the brand’s Topshop Unique autumn/winter 2016 show during London Fashion Week via Instagram.

The aim is to give consumers more access to the label and Knight will reveal his images in real-time through Topshop’s Instagram account. The ‘Undenied Access’ will feature backstage and first looks to the catwalk show itself.

In addition, the evolution of Knight’s documentary-style creative process will also be captured live from GoPro cameras and streamed on Periscope and shared over Twitter.

“Fashion systems are developing so rapidly, and there are so many new and amazing possibilities,” said Nick Knight. “Showstudio has always championed change and innovation, so the challenge of posting real-time and live-streaming from GoPro straight to Periscope is one we relish. Showstudio was also founded on the principal of championing fashion film and moving image, so we were delighted to accept TopShop’s offer to collaborate on capturing the TopShop Unique Show in the most dynamic way possible.”

Knights images from the show will be shared with Topshop’s Instagram account, which currently has 6.2 million followers. The coverage will also be shared to shoppers at the brand’s Oxford Street flagship in a dedicated London Fashion Week area and in a 3D window installation created by set designer Thomas Petherick.

The Topshop Unique show takes place at Tate Britain on Sunday, February 21, and will also be streamed live via Topshop.com.

Image: Topshop