Tractor Tom fashion for kids

Tractor Tom is a hero to many toddlers and youngsters in the 2-5 year age category. The star of the hit TV show has sold more than 10.000 videos in the UK in one week and total sales have exceeded the 100.000 mark. Tractor Tom is currently on an eight month theatre tour of the UK

The show has already been distributed to the UK, Ireland, Benelux, France, Switzerland and Scandinavia and more markets are set to follow. Marketing manager for footwear distributor Leomil, Wieke Quak, explains the marketing phenomenon. "The farmyard theme is always a favourite and Tom's inquisitive character reflects the spirits of his youthful fans. The storylines are wonderful, involving a brilliant cast of timeless farmyard animals and contemporary elements such as a quad bike, a pick-up truck."

Tractor Tom merchandising is a text book case of how it is done. DVD's, toys, books, comics, clothes, bedding, games, fashion accessories have already hit the shops and Leomil Europe's Tractor Tom character shoes are on the way. These will be introduced to the French, Dutch, Belgian, Luxemburg and Scandinavian markets in the summer of 2006.

In addition to this, Leomil Europe's recently established Leomil Fashion is producing a fall range of clothing and fashion accessories, with a Tractor Tom line of clothing, accessories and shoes for children.