Trade show TheRedFlag postponed

Presenting trends from international fashion, street style, design and art, new trade show TheRedFlag will debut in spring 2010 instead of this June. The opening of fashion platform by Messe München GmbH is postponed, as the trade show felt it needed a stronger response. The primary focus of TheRedFlag is on lifestyle and concept stores, whose buyers have to date been forced to visit a number of different trade shows to identify and order relevant products. TheRedFlag combines different segments into one new concept, and also concentrates exclusively on collection highlights and special editions.

“TheRedFlag showcases what we want to see at trade events, and all in one single location,” comments Oliver Haller, Chairman of Ludwig Beck. Emmanuel De Bayser of The Corner in Berlin is also excited about the concept: “Presenting fashion together with art and design perfectly captures the spirit of our times.”

While industry and retail welcome the concept, the fashion industry has yet to fully commit to TheRedFlag, focusing instead on the difficult business conditions due to the economic downturn.

“Our partners and customers are completely convinced of the new trade show concept. However, they also need a strong response, which currently cannot be guaranteed at a satisfactory level due to the ongoing economical crisis,” says Tobias Gröber, Director Business Unit Consumer Goods, Messe München GmbH.

Image: TheRedFlag