Triumph defends 'The One' advert from ASA complaints

Although lingerie label Triumph's latest animated advert brings to mind Disney's hit-film Frozen with its singing and dancing animated characters, it still managed to trigger a series of complaints after it aired on children's television channel Cartoon Network.

In the two minute long advert, an animated version of model Hannah Ferguson is in search of 'the one' with her friends. However it soon becomes clear that the model is in search of the perfect bra, rather than her ideal love interest. At the end of the ad the animated character transforms into their real life counter partners and Ferguson is shown in her perfect bra, smiling and happy to have found 'the one.'

Overall the ad appears to be quite catchy and sweet , but when the ad aired before 9 pm on Cartoon Network, seven concerned individuals contacted the Advertising Standards Agency (ASA) to issue complaints. One father told the Daily Mirror that he felt the advert was "obviously inappropriate" and "offensive" due to the nature of the product and the cleavage shown. He accused the label of marketing its will bras to a too-young audience.

Triumph did not seem overly offended by the complaints and released the following statement on the matter: "All innovative new campaigns will provoke varied commentary ."