Triumph fronted by Louise Redknapp

For the second time in a row, English singer and television presenter Louise Redknapp is facing Triumph’s advertising campaign. Paul Farrell photographed the promotion in London and the campaign will run until the end of the year.

Marketing Manager Purminder Mondair says, “Reaction to the campaign featuring Louise has been fantastically well received by trade and consumers and has proved very successful in building brand awareness. Louise is beautiful, charming, with an enviable figure, yet amazingly down to earth. Everyone can relate to her.”

The lingerie brand used an innovative advertising strategy by using the new digital (rotating) 48 sheet sites at 16 prime London locations, including major commuter routes and the Cromwell Road (with four panels).

Commenting on the total campaign, Louise says, “I had a curvy figure from an early age and I’m very proud of my 32DD’s. When Triumph asked me to become their brand ambassador I was delighted. It’s important for girls like me to wear a bra that fits properly.”

Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph, sloggi, Valisère and HOM.