True Religion closes down counterfeit retailer

True Religion Apparel Inc has announced that it is closing down a clothing retailer in the northeast of the US for selling counterfeit True Religion brand jeans.

The US company assumed a pro-active approach to the selling of counterfeit or diverted True Religion Apparel Inc. products and launched an investigation. The firm enlisted the help of investigators, local police and lawyers to close down and prosecute clothing retailers, jobbers, street vendors, importers and online vendors that sell counterfeit True Religion products in the US or overseas.

"True Religion Apparel is taking an aggressive stance to protect our trademark and other intellectual properties," said Jeff Lubell, True Religion Apparel's President and Chief Executive Officer. Our brand is extremely important to the value of our business and we will work hard to protect it against those who infringe upon our company. It is our mission to ensure that our products are sold only by our authorized dealers and that our customers receive authentic True Religion goods of the highest quality and fit."

True Religion - a brand that is well-loved by celebrities - distributes and sells "True Religion Brand Jeans" through its wholly owned subsidiary Guru Denim in the US, the UK, Europe, Mexico and Japan.

The jeans are available at upmarket stores in the US like Neiman Marcus, Saks Fifth Avenu, Ron Herman, Henri Bendel, Bloomingdales, Nordstrom and Barneys and a further 500 fashion boutiques throughout the US and Canada. The brand can also be found at high end stores in Japan like Isetan and Barneys Japan. In the UK, True Religion Brand Jeans are sold at stores like Selfridges, Harrods and Harvey Nichols and in other fine clothes stores.