True Religion launches site

Denim and apparel brand, True Religion Apparel Inc has announced the launch of its new website. The new site is packed with information on where to find the brand in the US and which distributors carry it outside the US.

The True Religion products are separated into different segments - men, women and children - and the entire product line is showcased. Items include denim jeans, jackets, skirts, corduroys and tops. A selection of the collection is available for purchase on line. Orders are fulfilled by OneStop Internet Inc. of Los Angeles.

Jeffrey Lubell, Chairman and Chief Executive Officer of True Religion Apparel Inc. said: "We are pleased with the rollout of our new website. This enhanced site will allow those customers not living near one of our retailers to purchase True Religion Brand Jeans online. The content, layout, and design of the website will provide our customer with an exciting opportunity to view our line and is yet another reinforcement of the strength of our overall brand."

Press excerpts about the company can be viewed on line and is constantly updated. There is also an investor relations service on the site and a press releases section.

True Religion Apparel Inc is a wholly owned subsidiary of Guru Denim Inc, which manufactures, market, distributes and sells "True Religion Brand Jeans" in the US, Canada, the UK, Europe, Australia and Japan. The brand is available in upmarket department stores in the US like Henri Bendel, Neiman Marcus, Saks Fifth Avenue, Nordstrom and Barneys and in about 300 boutiques in the US and Canada. In the UK True Religion Apparel Inc is available in Selfridges, Harrods and Harvey Nichols, among others.