UK biggest online customers

UK adults are the most likely of all European countries to buy online. In 2009, a higher percentage of UK adults bought or ordered goods and services over the Internet in the previous 12 months than in any other EU country, according to Eurostat figures highlighted in a chapter of Social Trends published by the Office for National Statistics.

Two thirds (66 per cent) of those aged 16–74 had bought goods or services online in the UK, compared with 56 per cent in Germany, 45 per cent in France and an EU-27 average of just 37 per cent.

In Sitemorse' survey of the top 10 e-tailers in January 2010, 6 were fashion businesses, including La Senza in 2nd place, Topshop in 3rd, Net-a-porter, Figleaves, Debenhams and Harvey Nichols in 4th, 7th, 9th, and 10th place respectively.