UK Fashion Failures

Mintel consumer research shows that attitudes towards fashion and style vary dramatically across Europe. The British are the least fashion conscious in Europe, with just one in four agreeing with the statement 'I like to keep up with the latest fashions'.

This compares to almost two in five, 38 per cent, French consumers, the most fashion conscious. The French, inevitable, are also the best dressed, with three in five, 62 per cent, feeling it is important for them to look well dressed and they are also the most stylish as almost three in five, 57 per cent, feel that they have a very good sense of style. Cruising the Parisian streets, one feels a million miles from London, where the jeans & trainers brigade have been exchanged for a more elegant look with sleek trousers and beautiful shoes.

Germans are the least stylish, with just two in five, 39 per cent, claiming a very good sense of style. On the other hand, the Germans are the most individualistic, with one in four, 25 per cent, hoping to stand out in a crowd. In a country where Mohawk hair cuts and Doc Martins sell as well as Birkenstocks, taking in the punk look too-much-to-heart, it seems, one cannot deny their success.