UK Independents saved by the width of their jeans

In a recent retail trade survey held by Emap Drapers Record, UK Independents said the shift from bootleg jeans to narrow skinny styles boosted trade and kept sales healthy. According to those surveyed, the availability of cheaper fashion tops, dresses and jewellery on the high street has resulted in slower sales of branded options. However, when it comes to jeans, bags and shoes, brands continue to drive trend-led sales.

Skinny jeans and slim-fit silhouettes will continue to boost sales for Spring, although many retailers are introducing colours such as white and black to move the trend forward.