US Opens for Figleaves.com

Figleaves.com, the online lingerie retailer, has signed a deal with Amazon, which hopes will expand its US sales. The link-up, which went live last week, means Figleaves gains access to Amazon's 40 million-strong US customer base. Figleaves now has a prominently branded section on the Amazon site through which customers can access its full 100-brand product range.

Amazon takes the order and the payment from the customer and then passes on a percentage to Figleaves. The retailer then receives the order, which is fulfilled through its own systems. Figleaves is further gearing up for its exclusive Kylie Minogue lingerie collection Love Kylie Fever. The line is due to come in at the end of August. Figleaves' sales to the end of June reached GBP 7.2 million. They are expected to top GBP 14 m in the current financial year.