V Magazine party helps Alain Mikli elevate U.S. profile

If there is a sure fire way to have your merchandise get the attention of the U.S. consumer, it's to align yourself with the proper celebrities and editors. Closing out New York Fashion Week at Gramercy Park Hotel this season was V Magazine and in the mix was Giampiero Tagliaferri, creative director of Alain Mikli, the contemporary French eyewear brand, along with the brand's CEO, Rocco Basilico.

Earlier this year, Alain Mikli launched a collaboration with Oliver Peoples for the latter mentioned's thirtieth anniversary. Alain Mikli slanted shades became famous stateside thanks to Kanye West wearing a slatted pair that became a youth phenomenom.

Plenty of sunglass trends have come and gone since then, but Alain Mikli is reclaiming it's must-have item status with the help of a new generation of millennial stars, including Charli XCX, who performed at the V Magazine closing party, Nicola Peltz, Anwar Hadid, Vic Mensa Halsey, and Joey Bada$$.

If luxury brands have proven anything recently, there is power in millennial influencers. One photo of a fashionable item on a celebrity, and it could be sold out within 24 hours.

The party also celebrated the launch of V Magazine's V109 Music Issue, and given the influence the music industry has on fashion, Tagliaferri was smart to have his brand aligned with this party.

As a Luxottica owned brand, Alain Mikli is part of a company that according to Seeking Alpha stands to dominate the sunglass market for years to come. They are seen as a great buy and hold investment.

Place yourself in conjunction with one of the smartest and most talked about parties of New York Fashion Week, supported by one of the fashion industry's most adored magazines, featuring a guest list of A-listers, and there is your formula for success and getting your merchandise talked about. Sometimes a good party can also be good for business.

photos: courtesy of BFA/Sansha Scott