Versace opens Russian home store
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Versace wil open a new boutique dedicated solely to its home collection in Moscow mid-February. The 550 square-meter space, filled with Versace's entire home line, is located in the luxury-filled Crocus City Mall, just 25 minutes outside of the city center. This is the company's second home store in the world, following their Milan location, which opened in 1999 in Via San Pietro all'Orto.
Versace was first international fashionhouses when it opened Moscows first luxury brand flagship boutique back in 1994. Since that the time, the brand has flourished, as wealthy upper class Russians warmed immediately to the flashy and opulent style.
The new boutique will carry the entire Versace Home collection including both the classical and new modern furniture, as well as bed and bath linens, tableware by Rosenthal and glassware by Venini. The company is also introducing a new interior decorating service, dedicating a special space within the store to help clients, free of charge, with all their decorating need.
February 6, 2003 www.gianniversace.com