VeryExclusive.co.uk launches menswear offering

VeryExclusive.co.uk, the online luxury business from Shop Direct, has moved into menswear department with the launch of its premium menswear offer. The etailer has unveiled its new offering, which consists of 25 brands such as Kenzo, Whistles, PS by Paul Smith, Hackett and Vivienne Westwood, in time for the Autumn/Winter 2016 season.

"We’re delighted to be launching our menswear offer with such a covetable range of brands," commented Sarah Curran, Managing Director of VeryExclusive.co.uk in a statement. "The appeal of VeryExclusive.co.uk is that we give women access to brands they may not otherwise be able to shop. And we know from months of market research that there’s an aspirational male customer who is crying out for us to do the same across men’s clothing, footwear and accessories."

In addition to launching its menswear offer, VeryExclusive.co.uk is close to signing up its debut concession partner, as the etailer plans for future concession models to work alongside of its current wholesale model. "We’re also excited to be in advanced talks with brands keen to work with us on a concession model," added Curran. "Alongside our wholesale proposition, we see this as a huge opportunity. It will allow us to offer our customers greater width of range, including top tier products. And for the brands themselves, it provides the ability to really differentiate their product range. It’s a complete win-win and we look forward to announcing our first concession brand very soon."

The new menswear offer will target aspirational men between the ages of 26 and 25, a high number of which already shop at Shop Direct's flagship brand Very.co.uk. The new menswear offer will mimic the successful womenswear content strategy, offering magazine-style editorials, fashion advice and product recommendations. Customers will also be able to use Shop Direct's credit offer, which include 'Takes 3', to purchase premium menswear brands.

"VeryExclusive.co.uk’s success is built on attracting the luxury brands our customers tell us they want to shop, personalising their end-to-end shopping experience, and making the pieces they love accessible via our unique range of ways to spread the cost," said Alex Baldock, group CEO at Shop Direct. "Launching menswear on VeryExclusive.co.uk will enable us to democratise luxury for men as well as women. Men want the option to buy into premium brands as much as women and this will bring some of their favourite labels within reach."

"For spring summer 2017, we’ll be upping our roster of menswear brands to 35 and look forward to seeing the reaction from our customers."

Photo: Screen shot VeryExclusive.co.uk, website