Vestiaire Collective launches 'The One That Got Away'

London - Most shoppers around the world will always remember that one coveted item they passed on and later came to regret not buying. In order to help fashion lovers track down their missed piece, premium fashion resale marketplace Vestiaire Collective has launched a new service, subtly named 'The One That Got Away.'

"A survey of our members revealed that many of our clients come to Vestiaire to search the extensive inventory for amazing pieces they missed out on and haven't been able to find anywhere else, everyone has at least one item they regret not buying," explained Fanny Moizant, Vestiaire Collective founder to British Vogue on the new campaign.

The new campaign invites users to post a photo, along with a description of their long-lost fashion item to the Wish Page, visible to the platform's four million international members in the hopes that one of them may have item languishing away in a corner of their closet. The website automatically remembers each photo uploaded to the board, so that if another user happens to post a certain Celine bag for sale a week, a month or a year later, the original poster is immediately notified.

Vestiaire Collective's VIPs will also receive additional guidance and support in tracking down pieces they may have missed over the years. Vestiaire Collective has already sourced a number of coveted items for celebrities for its new campaign, who remain anonymous in their searches until today.