Vicunha continues sponsoring

For 2009, Vicunha Europe carries on its policy of sponsoring new designers. The international denim produces, which is currently celebrating its 40th anniversary, will work with up-and-coming Swedish designer Ann-Sofie Back during London Fashion Week. Thomas Dislich, managing director of Vicunha Europe, summarises: "Projects of this kind are very fruitful for both sides. Ann-Sofie has a very self-assured sense of style. She is a very charismatic, almost anarchic personality, who inspires and advances fashion. We are very happy to support Ann-Sofie with key denim fabrics selected for her autumn/winter 09/10 collection, to be shown at the London Fashion Week, February 20th to 25th, 2009. Moreover we will actively include Ann-Sofie in our international trade press communication."

The reason for Vicunha Europe's special devotion to this project lies mainly in its passion for fashion, trends, art and architecture – elements that strongly characterise the fashion of young talents. "Especially a love of art and architecture plays a very important role in our company", Dislich adds. For example, Burle Marx one of Brazil's most important landscape gardeners designed the gardens of Vincunha's factory in Maracanaú near Fortaleza. The interior of the factory office refers to the clear lines of the German Bauhaus movement.

Ann-Sofie Back's fashion is stocked at over 100 addresses worldwide.

Image: Vincunha