Viktor and Rolf virtual show

Once more, Dutch design duo Viktor and Rolf moved away from the traditional catwalk show by presenting their SS09 collection via a virtual show online. The designers opted for a short movie filmed in the salon of Viktor & Rolf’s virtual house accessible on their website.

The show was initially available to an invited ‘audience’ only where they could view the show and had access backstage to follow the fittings and see how hair and make-up created the look of next season. According to the duo they used the most modern techniques to presented a take on fashion shows that might be the future. Viktor and Rolf’s SS09 presentation is now accessible on their site.