Vivarte to acquire NafNaf

French fashion and footwear concern Grupo Vivarte has announced its intention to purchase Grupo NafNaf. The two companies are currently in negotiations. Grupo NafNaf is run by the brothers Gérard and Patrick Relative and encompasses the brands NafNaf and Chevignon. In a statement, Patrick Relative said that NafNaf had chosen Grupo Vivarte as it would "constitute an impulse in our strategy to reinforce our development, overall internationally."

Grupo NafNaf has 1500 employees and a network of 800 points of distribution in 50 countries. Pending the sale, it will continue its current activities. The transaction will not affect any of the employees. Meanwhile, the acquisition demonstrates the next step for Vivarte in growing its business. The company said that the NafNaf and Chevignon brands would reinforce its presence, particularly in city centres and commercial centres. With 2600 points of sale worldwide, Grupo Vivarte is one of France's leading fashion companies. Currently among its stable of brands are Carroll and Kookaï, as well as a host of textile brands.