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Vogue underwear relaunched

By FashionUnited

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Sears Canada is relaunching the Vogue Dessous and Vogue Bra intimate apparel brands. The company acquired the trademarks of Vogue Brassiere Incorporated last year and will be the exclusive seller of the Vogue intimate apparel brand in North America.

"Vogue had been an important component of the Intimate Apparel selection at Sears for many years, and for us, will continue to be a key fashion label," said Mark A. Cohen, Chairman and Chief Executive Officer, Sears Canada.

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