Walker Gunn gains ground

The British e-retail men's shirts business, Walker and Gunn, is on its way to becoming the leader in its field. Founded by Taro Gibbs, the company's head office is located in Northampton and is managed by the Gibbs family. The family has worked in fashion for over 30 years. Taro's father gained extensive experience in the Italian shoe and fashion industry, and was instrumental in turning Walker and Gunn into a success story.

The Walker and Gunn shirts are all made in Italy, of the best Italian two-fold cotton. Thanks to the company's virtual shop's low overhead costs, it is able to sell Jermyn Street quality shirts for excellent prices. The costs are also suppressed because they are sold directly to the customer, without the need for a middle man. In addition to the shirts, Walker and Gunn also offers silk ties and a limited range of cufflinks. The sale of accessories has been especially strong and has contributed largely toward the monthly turnover.

Considering Taro's father's wealth of experience in the shoe industry, it is not surprising that the company has recently added two shoe brands to its collection. The brands John White and Jeffery West both have headquarters in Northamptonshire, ideally located for Walker and Gunn. Both brands offer top quality footwear for men, and the feedback from Walker and Gunn's clients has been extremely positive.

Taro Walker has a few basic rules for success: "Walker and Gunn's success and growth has mainly been down to three simple things: Firstly, our no compromise approach to quality: that's one reason why we chose to sell only Italian made shirts. Secondly, all shirts are at competitive prices, - in fact, over 50% cheaper than equivalent quality on the highstreet! And finally, because Walker and Gunn's approach to customer service is focused totally on customer delight - I ensure that my team treat every customer more as a client, rather than your usual shopper." Walker and Gunn's next step is to expand its quality product range and to develop the company into an international presence.