Wear a yellow bracelet

Earlier this year the Lance Armstrong Foundation (LAF) launched a joint venture with Nike in support of cancer awareness. The campaign, Wear Yellow, can be participated in by wearing a yellow silicone bracelet adorned with the phrase "LiveStrong".

However, if you men are just catching on to this phenomenon, you may be a little too late. The bracelets have long since sold out at London's Niketown and customers may have to wait as long as three weeks for a delivery via the LAF website. The bracelet cost $1 each, with a minimum order of 10. You can also go to the UK eBay site, where the bracelets sell for £3.

Armstrong, himself a cancer survivor, highlighted the symbolism of the bracelet: "The colour yellow stands for hope and courage and inspiration and that's why I'm never taking my wristband off."