What consumers will really buy in AW19, according to Moda Operandi

An inconvenient question has been lurking the fashion industry in the last few years: does the traditional fashion calendar still make sense? In this connected world, where a constant flow of information is fed to us through platforms with infinite scrolling leading to a generation of consumers used to instant gratification, isn’t it strange, outdated even, that consumers watch runway shows real-time but (some of the) outfits are only available in six months?