Winnie the Pooh gets a makeover

Winnie the Pooh is getting a makeover. Celebrity designer Kidada Jones is styling the Walt Disney bear for a new capsule clothing collection availble to American retailers end of April and Europe from Fall.

Disney is tapping into its stable of artists to spruce up Pooh. It's also relying on Jones, following her previous success in transforming Alice in Wonderland, Tinkerbell and a crew of classic cartoon characters into hipster icons. "He's like the Buddha of Disney," Jones said of Pooh. "He's in a class of his own." Jones and her younger sister, actress Rashida Jones, are also in their own league of multitaskers. In addition to painting a miniature picture of an Air Jordan-shod Pooh clinging to a blue balloon floating across the sky, Jones is working with Mouawad on a line of fine jewelry based on Jiminy Cricket, Pinocchio and "It's a Small World."

Source: Womenswear Daily