WME-IMG launches Made2Measure on Apple TV

WME-IMG, the entertainment and sports management company that owns and operates a number of fashion weeks around the world including in New York and Australia, is launching an all-fashion channel on Apple TV.

Entitled Made2Measure (M2M), the channel will feature fashion content including unscripted original content, as well as acquired fashion-related series, documentaries, feature films, news segments and runway shows.

A highlighted programme is a talk show hosted by fashion journalist Glenn O’Brien, where the GQ ‘The Style Guy’ columnist will have one-to-one conversations with influential figures in the fashion, art and film industries. Dubbed ‘Tea at The Beatrice,’ the 20-minute showcase will feature guests including Gisele Bündchen, Proenza Schouler’s Jack McCollough and Lazaro Hernandez, The Man Repeller founder Leandra Medine, and photographers Inez van Lamsweerde and Vinoodh Matadin.

There will also be a programme dedicated to Made Fashion Week, a platform for emerging talent that WME-IMG acquired earlier this year. The show will offer a behind-the-scenes look at the runway show featuring rising New York designers including Baja East, Adam Selman, Area and Chris Gelinas.

M2M will debut exclusively as a stream on-demand channel for Apple TV, and then it has been reported that the channel has acquired a broader distributor, although further details have yet to be revealed.