Women Prefer Debenhams

Debenhams, H&M, and Marks & Spencer are the most popular shopping destinations for women aged 20 and 45. A survey carried out for Vogue magazine by Taylor Nelson Sofres revealed that 92 per cent of the 2,500 women questioned shopped for clothes at department stores, with 70 per cent regularly visiting Debenhams, followed by House of Fraser at 62 per cent and John Lewis at 56 per cent.

Among Vogue readers, Selfridges topped the list. The designer brand to be most desired was Gucci, followed by Chanel, Armani and Dolce e Gabbana. Almost all respondents agreed that high street stores had improved in the past couple of years.