Women’s Equality Party launches #NoSizeFitsAll campaign

The Women’s Equality Party, which pushes for equal representation in politics, business, and industry, has launched a #NoSizeFitsAll campaign to challenge the fashion industry’s approach to body image and to highlight the impact this has on professional models and more widely on all women and girls.

The campaign will coincide with London Fashion Week and is demanding that the fashion industry looks to offer greater body diversity, as it states that it is contributing to the high-number of eating disorders that currently affect 1.6 million people in the UK, 89 percent of which are female.

The #NoSizeFitsAll campaign includes demands for a change in the law that means that models with a BMI of less than 18.5 have to be seen by a medical professional from an accredited list to assess their health, as well as calling on the British Fashion Council to commit to ensuring that fashion designers showing at London Fashion Week show two different sample sizes in every range, one of which must be a UK size 12 and above.

It also asks for commitments from fashion magazines to include at least one fashion feature featuring plus size models, UK size 12 or above, per issue.

Its final demand is to make body image awareness a mandatory and core component of personal, social, health education in schools, with a specific focus on media depictions of beauty, delivered by trained experts as opposed to teachers who specialise in unrelated disciplines.

The Women’s Equality Party is asking its members and the general public to call on the British Fashion Council to act, as well as inviting women to share images of themselves on social media with the #NoSizeFitsAll to coincide with London Fashion Week taking place from September 16 to 20.

The campaign is being backed by a number of high-profile advocates including Caryn Franklin, the former presenter of The Clothes Show, who is now a professor of diversity in fashion at Kingston University, plus-size model Jada Sezer and model Rosie Nixon, who has spoken out against the fashion industry after she was asked to lose weight as she needed to “get down to the bone”.

Image: Women’s Equality Party website