World of Jlo

JLo by Jennifer Lopez is to take the world by storm by it's first shop-in-shop in Marshall Fields in America. It will be the world of Jlo to include sportswear, jewellery, handbags, fragrances, lingerie and sunglasses. Lopez herself is set to christen the boutique during a public appearance and fashion show highlighting both JLo and Sweetface, her higher-priced line. The event on Sept. 22 is to benefit Chicago's Children's Memorial Hospital.

"JLo was a great way to start, to get ourselves in there with a younger customer," Lopez said in January. "We've been successful. We have all our licenses in place. Now we're ready to move on to that next level. It's just about making a smaller line, with better quality and better fabrics."