Y-3 launches in Cannes
By FashionUnited
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Following its global retail concepts of minimalist black and white, Y3 opened its first pop-up store in Cannes, France. The temporary store is launched in collaboration with blanch& and located at the new blanch& Contemporary Space on Boulevard de la Croisette. The venue has a multifunctional structure and houses an innovative project which allows luxury brands to occupy the building from one to three months.
In October 2002, Yohji Yamamoto’s Y-3 launched its first SS03
collection in Paris. Three years later, Y-3 made its New York Fashion Week debut. The brand blends adidas’ expertise in sport functionality and Yohji Yamamoto’s signature sense of style. The current sportswear collection displays bold simplicity and confidence.
The retail space will present Y-3’s SS10 men’s and women’s collection including iconic footwear, travelwear, accessories range as well as signature apparel pieces from April 28th to June 29th, 2010.The Y-3 pop-up store features 200sqm one-level inner space is completed by a 100sqm private garden. This will be Y-3’s second stand-alone store in France, the first one opened in Paris on Rue Etienne-Marcel in August of 2007.
Image: Y-3
In October 2002, Yohji Yamamoto’s Y-3 launched its first SS03
collection in Paris. Three years later, Y-3 made its New York Fashion Week debut. The brand blends adidas’ expertise in sport functionality and Yohji Yamamoto’s signature sense of style. The current sportswear collection displays bold simplicity and confidence.
The retail space will present Y-3’s SS10 men’s and women’s collection including iconic footwear, travelwear, accessories range as well as signature apparel pieces from April 28th to June 29th, 2010.The Y-3 pop-up store features 200sqm one-level inner space is completed by a 100sqm private garden. This will be Y-3’s second stand-alone store in France, the first one opened in Paris on Rue Etienne-Marcel in August of 2007.
Image: Y-3
Y-3
Yohji Yamamoto