YKK London Showroom presents Mason Jung’s Series: Transformation

YKK London Showroom will host the conceptual fashion work of Mason Jung from 1 to 29 February 2016.

Mason Jung is a very different kind of designer, who eschews the seasonal structure of the fashion system and continues his evolving series of projects. It is very important to him to communicate his work within the ‘correct’ context.

The exhibition will feature ‘Sleeping suit’ and ‘Blanket suit’ from his ‘Transformation’ collection. Curated by Mason Jung and YKK Creative Consultant, Kei Kagami, the work will be displayed in the showroom window front, alongside the videos showing the concept and process behind the pieces.

A uniform is part of the architecture of social control, it embodies army discipline and obedience to communal laws and regulations that preserve uniformity.

Fashion designer Mason Jung has an aversion for conventions – be they military or sartorial. Moving from his personal memories of restricted life in the army he created the “Sleeping Suit” and the “Blanket Suit”. Thanks to a strategical construction with zips, the designs dynamically morph into a sleeping bag or a blanket - essential items that offer physical and psychological protection to soldiers - while ironically referencing the static and immutable nature of formal men's suits.

These transmogrifying garments represent Jung's resolution to this ambivalence: they preserve the utility aspect of functional fashion, rejecting conformity and discipline to celebrate individuality. Through these designs Mason Jung reacts to the collective loss of identity and invites us to explore the subversive potential of radical items of clothing that can shatter fossilised fashion forms.

ABOUT YKK: Founded in 1934 by Tadao Yoshida in Japan, the YKK Group stands for Yoshida Kogyo Kabushikikaisha. Today, YKK is synonymous with innovation and technology and can be seen on many of the world's leading fashion and accessory products. The company develops and produces a range of fastening solutions, including zippers, press studs and many more.

It's state of the art technology and unrivalled reputation has made YKK the world's market leader for fastening productions and accessories, employing over 42,000 people in 71 countries/regions, with an annual turnover over €5 billion. Over half of the world's zippers are crafted by YKK.

For further information and PR material please contact Mason Jung Studio: contact@masonjung.com / www.masonjung.com

Or YKK Press Office: +44 (0) 78 9990 3142 / anna_stefaniak@ykkeurope.com

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