Zalando launches updated fashion app

German fashion e-tail giant Zalando has launched its renewed fashion mobile app for Android and iOS, designed to offer consumers a "frictionless, convenient and mobile appropriate" experience.

"At Zalando, we care about every customer touchpoint. We know mobile requires a unique approach when it comes to customer experience," commented Nuzhat Naweed, Head of Mobile Product and Engineering at Zalando. "Customers interact with apps in micro-moments and our new app lends itself beautifully to this."

The revamped app offer consumers larger fashion images to browse through in order to ensure they have full opportunity to study the products they are searching for up close, as well as a swipe feature to make it easier to search through catalogue items. The app design also aligns with Zalando's presence on its mobile site as well as its desktop site. However, the renewed app also offers mobile-only content such as editorial features, videos and scrollable brand lookbooks.

"The update focuses around two things; a great shopping experience and quality editorial content showcasing brands and our in-house fashion competence," added Naweed. "We want our customers to be inspired and discover all that Zalando has to offer and immerse themselves in the content that has been created solely for the app."