Zalando set to launch #ShareYourStyle campaign

German fashion e-tailer Zalando is set to launch a new campaign across the UK and its additional European markets entitled 'Share your Style' for autumn-winter 2015 this week, which aims to unify the online retailer image as the number one fashion platform.

The new campaign, which includes a wide range of international artists and celebrities like Christina Hendricks, Noah Becker, Lucky Blue and Binx Walton, reveals around the concept of sharing things from emotions to stories to styles. The campaign will be promoted via Zalando's social media channels with the hashtag ##ShareYourStyle as well as via outdoor and print advertisements and TV ads.

"We tried to capture the fun of fashion and sharing," explains Carsten Hendrich, vice president of brand marketing at Zalando. "In the campaign we show that fashion is for everyone, from tall to petite, from premium to maternity, from trendy to basic, for young and old. And you can find all of these styles at Zalando."

The campaign will be officially roll out on Sunday, August 30 in Switzerland, Germany, France, Belgium, Luxembourg, the Netherlands, UK, Sweden, Denmark, Norway and Finland and will be supported with additional content and app online, including the Instant Feedback App.