Zalando to launch Tommy x Gigi in Europe

Online retailer Zalando is set to bring Tommy Hilfiger’s collaboration with model Gigi Hadid to Europe first, after signing a deal to be the exclusive seller ahead of general release in September.

From September 1 to 9 the highly anticipated Tommy x Gigi, which features marine, utility and maritime influences fuse with feminine silhouettes and sporty-chic details, will be exclusive to Zalando across Europe.

To mark the collection’s European debut, Gigi Hadid will make an appearance at Berlin trade show Bread&Butter on September 2. The Tommy x Gigi range will be showcased in a dedicated installation, which will feature a state-of-the-art digital shopping experience.

“We are extremely happy to bring Tommy X Gigi to Europe first,” said Carsten Hendrich, Zalando vice president brand marketing. “With exclusive partnerships like this, we make online shopping more inspiring for our consumers across Europe. Through our collaborative brand campaign, we bring Gigi Hadid to Berlin and people can actually engage with the collection at Bread&Butter by Zalando.”

Commenting on the collaboration, Tommy Hilfiger said: “Gigi Hadid is one of the world’s top models and most-followed fashion influencers, and we are thrilled to welcome her to the Tommy family.

“Our collaborative collection is a new take on nautical with a playful, romantic edge. It has been a true partnership – Gigi and I worked closely together on each and every element; she was completely honest throughout the process and the results are a reflection of her passion and creativity.”

The Tommy X Gigi collection will be available exclusively at Zalando from September 1 to 9, before becoming available also via other channels from September 10 onwards.

Image: courtesy of Zalando