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Zara eyes up interactive fitting rooms and self-check out registers

By Vivian Hendriksz


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London - Spanish retail giant Zara could be preparing to roll out its latest technological advances in a store near you sooner than you think, as parent company Inditex has been testing a series of processed to simplify your store experience, interactive fitting room system and self-check out cash registers.

According to Refinery UK, who visited Inditex's headquarters in Arteixo, Spain earlier this year, there are even more technological innovations underway aimed at improving the shopper's overall in-store experience. A Zara spokesperson confirmed to FashionUnited that the retailer has been testing an interactive fitting room system in three of its stores (New York, USA San Sebastián, Spain and Cologne Germany) over the past few months.

The technological service, which aims to offer customers in-store support, works via a tablet-style screens, installed in every fitting room. Each tablet is linked to the fitting room entrance counter, making it easier for each customer to request another size, colour or garment to try on.

Shoppers can also look up recommendations from Zara's website or request assistance from sales assistants in store. In addition, the system also offers extra information on how many items of each product are in store and where they are located.

In addition, Zara is said to be testing self-check out cash registers system at its head office in Spain, with the aim of launching the system in stores around the globe as of next year. The self-check out registers are said to be slimmer and chic than those currently used by Tescos and Sainsbury's. However, exactly how and when fashion retailer aims to roll out this service remains a question, as a company spokesperson claimed not to have any more details on the matter.

Photo: Zara, Facebook

interactive fitting room
self checkout tills