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Zara increases brand value

By FashionUnited

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Spanish fashion brand Zara is among the top brands in terms of value worldwide. This year, it gained 14 percent in brand value to $4,235 million (£2,233 million), according to brand consultant Interbrand. Last year, the chain joined the ranking for the first time, coming in at number 77. This year's increase is the highest ever achieved by a fashion retailer on the top 100 list, placing in at number 73.

Interbrand is a leading brand consultancy and its 'Best Global Brands' ranking is one of the world's most important monitors of brand value and influence. The US-based company teams up each year with BusinessWeek to publish the list, which is now in its sixth year. "In the majority of cases, those who made the ranking are proactively managing their businesses through a brand lens," Interbrand chief executive Jez Frampton said in a statement. The company calculates brand value as the net present value of the earnings the brand is expected to generate and secure in the coming year.

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