Adidas names Alasdhair Willis as chief creative officer

Sportswear giant Adidas has appointed Alasdhair Willis, husband of Stella McCartney, as its new chief creative officer “to shape the future of Adidas”.

Willis, who was creative director at British heritage footwear and outdoor brand Hunter until 2020, will be responsible for “shaping, defining, and shepherding the creative direction,” for Adidas’ three major labels – Performance, Originals, and Sportswear.