American Apparel appoints Brian McHale as Sr VP and CIO

American Apparel has appointed Brian McHale to the position of Senior Vice President and Chief Information Officer. As Chief Information Officer, McHale will oversee information technology and computer systems at the company. In addition to providing critical support to American Apparel's onsite hardware and software applications, McHale will also lead the development and expansion of the company's retail digital capabilities alongside Thoryn Stephens, recently appointed Chief Digital Officer.

“As we continue to implement our multi-year turnaround, Brian will be an important asset to the company,” said Paula Schneider, CEO of American Apparel.

McHale comes to American Apparel with over 25 years of experience developing IT governance, business intelligence and big data solutions for some of the America's largest companies such as DirecTV and Verizon. He has also transformed these companies to cloud-based infrastructures, driving efficiencies and cost savings. McHale's experience includes work for agency clients in a variety of categories, including turnaround businesses, similar to American Apparel. McHale assumed his role on April 13, 2015, and reports directly to Chief Financial Officer Hassan Natha.