Arnold de Bruin appointed Sales Manager EMEA at K Swiss

American tennis brand K Swiss has named Arnold de Bruin as its new Sales Manager EMEA, effective immediately. The company said, he will report directly to K Swiss Brand Director EMEA, Bart Verdoorn.

“We are pleased to welcome Arnold to the K Swiss team, he has great relationships within the industry and an in-depth knowledge of the European retail landscape,” said Bart Verdoorn in a statement.

The company added that with more than a decade of experience, Bruin brings a wealth of expertise to the K Swiss brand, where he will be challenged to analyse the current business and maximise future opportunities, widen distribution channels across Europe, and help launch a heritage inspired apparel collection for a 2018 release.

Before joining K Swiss, Bruin served as managing director at Deventrade BV (a.o. Hummel, Derbystar, Stanno, Reece Australia). Prior to this he spent 10 years in various roles at Bestseller, including sales manager for the brand Jack & Jones.

“I’m excited to join a company as ambitious and focused as K Swiss, and to explore new ways of increasing sales here in Europe,” added Bruin.