Asda appoints new chief customer officer

Asda has confirmed that David Hill will join the supermarket as chief customer officer later this year from Aldi, where he is currently group director of marketing and communications.

In his new role, Hills will be responsible for strategic brand customer propositions "with a focus on improving quality perception" across both the Asda brand and its fashion and lifestyle proposition, George at Asda.

Until Hill arrives, Asda’s acting chief customer officer Sam Dickson will continue in the position before transitioning into a new role “looking at strategic customer initiatives,” added the supermarket.

Mohsin Issa, co-owner of Asda, said in a statement: “I am delighted to welcome David to our business. Over the past 12 months, Asda has demonstrated its absolute focus on ensuring customers are at the heart of its decision making and as we continue to build our great brand for the future, his expertise will bring a new perspective to our existing strength and breadth of leadership.

“The customer team led by Sam has delivered new customer propositions such as Just Essentials, and Dropped and Locked that show how we are supporting customers during these challenging times.”

In addition, Asda also announced it has been “mutually decided” that retail and logistics director Ken Towle will leave the business a year after joining from groceries wholesaler Nisa.