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Asda promotes Fiona Lambert in management overhaul

By Danielle Wightman-Stone

15 Jan 2015

Supermarket chain Asda has promoted vice president of George, Fiona Lambert to vice product development design, as part of its management team overall to make itself ready for “one of the toughest years for retailers in the UK”.

Lambert’s promotion was joined by other changes to Asda’s executive team, including the promotion of Nick Jones from vice president of group strategy to managing director of George. Both will report to Andrew Moore, who has also been promoted to chief merchandising officer, with food added to his current responsibilities for George and general merchandise.

Commenting on Moore’s promotion, Asda chief executive Andy Clarke, said that it would “bring a renewed focus on product design and development, product quality” across the organisation.

Other changes include Barry Williams, currently chief merchandising officer for food, replacing marketing boss Steve Smith as chief customer officer, who is moving within the Walmart group, although his next role has not yet been finalised.

In a note to colleagues confirming the changes, Clarke stated the changes would “enable Asda to prosper in an increasingly competitive market by enabling faster decisions through streamlined structures where colleagues are empowered under the leadership of fewer, bigger leadership roles.”

Clarke added: “A retail business runs in cycles and as we start the year – one which promises to be the toughest year yet for our sector – I want stability at the top of the organisation through fewer, bigger leadership roles, which will speed up decision making in this highly competitive market.”

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