BFC appoints Hu Bing as its first international menswear ambassador

The British Fashion Council (BFC) has announced the appointment of Hu Bing as its first International Ambassador for London Collections: Men (LCM).

In his new role, Bing will be working closely alongside the BFC's menswear committee, which consists of industry members such as David Gandy, Christopher Bailey, Sir Paul Smith and Tom Ford, and attend LCM shows, sharing his experiences with emerging talents as well as established global brands.

"I am extremely honoured to be appointed as the first international Ambassador for London Collections Men," commented Bing on his new role. "I look forward to supporting the British Fashion Council and working alongside the existing menswear committee and ambassadors to promote British fashion worldwide."

Dylan Jones OBE, Chair of London Collections: Men, added: "We are thrilled that Hu Bing has become an International Ambassador for London Collections Men, as his enormous influence, knowledge of the Chinese market and enthusiasm for fashion makes him a perfect choice."

"Having an International Ambassador in China is key to the development of London Collections Men." Bing begin his appointment at the next edition of LCM, which runs from June 12 to 15, 2015.