Brioni names Justin O’Shea as its new Creative Director

Brioni and Kering have announced the appointment of Justin O’Shea as Creative Director of the Brioni House. O’Shea will be responsible for the brand’s collections as well as its image, effective April 1, 2016. O’Shea joins from the online retailer Mytheresa.com where he most recently held the position of fashion director.

“I am very confident Justin O’Shea’s new artistic direction for Brioni will be instrumental in strengthening our core values and continuing to drive dynamism and innovation into the brand heritage. Justin has shown an accurate understanding of the company’s DNA and historic roots and an assertive approach on how to make those values relevant for the brand today,” said Gianluca Flore, Chief Executive Officer of Brioni.

Added Grita Loebsack, Chief Executive Officer of Kering’s Luxury - Couture & Leather Goods Emerging Brands, saying, “I join Gianluca in welcoming Justin O’Shea as Creative Director of Brioni. An unconventional profile for such a position, Justin brings a holistic approach and strong understanding of business. I believe his vision will accurately translate into this role and add a distinctive signature to the House.”