Columbia Sportswear Company has appointed Han-Bo Shim to serve as General Manager of the company's wholly owned Korea subsidiary, based in Seoul, effective May 18, 2015. Shim will succeed HR Cho, who has served as the company's general manager of Korea since early 2012.

Shim will be responsible for establishing and executing sales, distribution, and marketing strategies for the company's family of active brands, which are sold to Korean consumers through a network of more than 250 dealer-operated, branded, outlet and shop-in-shop locations, as well as the company's ecommerce business. Shim brings more than 25 years of financial and operational leadership experience in the Korean athletic consumer goods market, having served the past ten years as Vice President and Managing Director of TaylorMade Golf's Korean operations. For five years prior to TaylorMade, he served as Chief Financial Officer of Korea for Adidas.

"We are delighted to welcome Han-Bo to the Columbia Sportswear family," said Bill Tung, Columbia Sportswear's vice president of international distributors and Asia-direct markets, adding, "He brings a wealth of relevant experience in multi-brand and financial management within the Korean market."

 

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