Columbia Sportswear appoints SVP of North America DTC

Columbia Sportswear Company has elevated David Lawner to the position of Senior Vice President of North America Direct-to-Consumer (DTC), from the interim role he had held since joining the company in October 2016. Lawner will continue to report directly to President & COO Bryan Timm.

Commenting on the development, Timm said in a press release, "Over the past six months, David has demonstrated his ability to lead our growing direct-to-consumer business and positioned us for profitable growth and expansion in 2017. He has quickly become a valued member of our management team and we are pleased to have him step into this critical role."

Prior to joining Columbia Sportswear in October 2016, Lawner served as president, retail and ecommerce for Nautica from 2011 until March 2016, where he led all aspects of its US direct-to-consumer business. Over the preceding 20 years, the company said, he built successful retail platforms at Ann Taylor, Tommy Hilfiger, Carter's, Bob's Stores, Children's Place, and GAP.

The company's North American DTC business currently consists of 100 outlet stores, 25 branded stores and branded ecommerce sites for each of its four major brands, with plans to add an additional 11 new outlet stores in the US during 2017.

Picture:Facebook/Columbia Sportwear