Crocs ropes in David Thomson as GM for Asia, Africa and Middle East

Crocs has announced the appointment of footwear and apparel veteran David Thomson as Senior Vice President and General Manager of the company's Asia, Africa and Middle East region. In this newly created role, Thomson will oversee all sales and operations in the region and work closely with Crocs' leadership to execute against the company's global strategic plan.

The company has also re-organized its regional business structure from four to three regions – Americas; EU; and Asia, Africa and Middle East – with Japan now part of the consolidated Asia region. Thomson has more than 22 years of experience leading footwear, apparel and consumer goods brands in international markets and in start-up, high-growth and turnaround situations. Most recently, Thomson served as Executive Vice President, Asia Pacific, for Tommy Hilfiger. He will report to Andrew Rees, President of Crocs.

"David is a proven leader whose passion for building teams and developing brands will support the growth of our Asia, Africa and Middle East region," Rees said.

Before joining Tommy Hilfiger, Thomson spent 16 years with leading consumer goods companies including Duracell, Gillette, Reckitt Benckiser and Nike. At Nike, Thomson served as General Director of Nike's Russia operation, where he led sales, wholesale growth and retail for the brand.