Darcy Penick named President of Bergdorf Goodman

Neiman Marcus Group has appointed Darcy Penick as the President of Bergdorf Goodman. Starting her new position on September 4, 2018, Penick, the company said will report directly to Geoffroy van Raemdonck, Chief Executive Officer, Neiman Marcus Group.

“Darcy’s impressive leadership skills coupled with her success in digital and international retail make her the perfect choice to accelerate global growth at Bergdorf Goodman,” said Geoffroy van Raemdonck, Chief Executive Officer, Neiman Marcus Group in a statement.

The company added that this announcement comes as part of Neiman Marcus Group’s strategy to accelerate the company’s digital transformation. In her role, Penick will manage the Bergdorf Goodman brand, including its online enterprise and two Manhattan based flagship locations. Previously as chief executive officer of Shopbop, a subsidiary of Amazon.com, Inc., she led fast growth global ecommerce fashion business with a focus on enhanced customer engagement through daily fashion content.

Penick began her retail career in 2000 at Neiman Marcus Group and held various merchandising roles across multiple categories at Neiman Marcus and Bergdorf Goodman. She continued her career and joined Saks in 2006, and then transitioned to Shopbop in 2009 as the divisional merchandise manager. She was promoted to chief merchandising officer within four years and in 2016 was appointed chief executive officer.

Picture credit:Neiman Marcus Group