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David Burwick joins Deckers Brands’ board of directors

By Prachi Singh

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Image: UGG website

Deckers Brands has announced the election of David A. Burwick to the board of directors. Burwick replaces Brian A. Spaly, who did not stand for reelection to the board at the 2021 annual meeting of stockholders.

“We are glad to welcome Dave to the Deckers Board,” said Mike Devine, chairman of the board in a release, adding, “He brings a wealth of experience to our team, including brand building marketing expertise helping establish iconic brands in competitive marketplaces, and driving growth in the consumer products space.”

The company said Burwick has served on the board of directors of The Boston Beer Company, Inc. since May 2005 and was appointed as its president and chief executive officer in April 2018. Prior to that, he served as president and chief executive officer of Peet’s Coffee & Tea, Inc., since December 2012.

From April 2010 to December 2012, Burwick served as president, North America of WW International, Inc., formerly Weight Watchers International, Inc. Prior to that, he held numerous positions with PepsiCo, Inc., including chief marketing officer, PepsiCo Americas Beverages from August 2008 to August 2009; executive vice president, marketing, sales and R&D, PepsiCo International from April 2008 to July 2008; president, Pepsi-QTG Canada from January 2006 to March 2008; chief marketing officer, Pepsi-Cola North America from June 2002 to December 2005; and various marketing roles from 1989 to 2002.

The company added that Burwick has extensive experience leading consumer products organizations. During his tenure as a director of The Boston Beer Company, Inc., he served as a member of its compensation committee including as chair from May 2006 to May 2013, and as a member of the nominating/governance committee including as chair since May 2013.

“Deckers is on an exciting path, with multiple brands strategically positioned to capture market share, and I look forward to working with the board to support management’s vision for long-term value creation,” Burwick added.

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