Debenhams appoints Amazon’s Sergio Bucher as CEO

London - British department store group Debenhams has appointed Sergio Bucher, VP Fashion Europe at Amazon’s fashion division as its new Chief Executive Officer.

He will join the team at Debenhams this October and succeed Michael Sharp, Chief Executive, who will step down from his role at the board on June 24, according to the leaving arrangement previously announced.

Debenhams announces successor to Chief Executive, Michael Sharp

"I am excited to be joining Debenhams, with its strong UK heritage, a growing international presence and a track record of supporting and developing brands and designers,” commented Sergio Bucher on his appointment. “I look forward to working with its experienced and talented team to take Debenhams forward to an exciting new future."

Bucher has been credited with leading Amazon’s fashion growth, now seems as one of the largest fashion retailers in Europe, since his was taken on board in 2013. Prior to serving at Amazon, Bucher was General Manager, Retail and e-commerce Worldwide, at Puma. He also held a number of retail roles at Nike and Inditex, where he led the launch of its lingerie brand and prior to that held retail Oysho.

"I am delighted to announce the appointment of Sergio Bucher as the next Chief Executive of Debenhams,” commented Sir Ian Cheshire, Chairman, Debenhams in a statement. “Following a rigorous recruitment process with some exceptional quality candidates, Sergio's wealth of e-commerce expertise, international experience and clear leadership qualities stood out."

"I am confident we have the best possible person to realise the potential of 'new Debenhams' as a leading international multi-channel retailer with a bright future." Debenhams is said to be one of the many retailers on the British high streets struggling to keep afloat amidst fierce competition and a shift in consumer shopping habits. Former news indicated that key shareholders pushed for a boardroom shake up, which led to Sharp's exit after a 5 year tenure, although the group maintains he was always intended to serve for 5 years.

Photos: Debenhams, Facebook