Dick’s Sporting Goods adds two members to its leadership team

Dick’s Sporting Goods has appointed Ed Plummer as the company's Chief Marketing Officer (CMO) and Steve Miller as the Senior Vice President of strategy and analytics. The company said, both will report to Lauren Hobart, President of Dick’s Sporting Goods.

"I am thrilled to announce both Ed and Steve's appointments," said Hobart in a statement, adding, "These two executives' skills and experience in the industry will be tremendous assets to our leadership team and will undoubtedly help accelerate our business and continue our strong track record of innovation and success."

Dick’s announces changes to senior leadership team

As CMO for Dick’s, Plummer, the company added, will lead the company's overall marketing strategy and implementation, including brand building, traffic driving elements, and its continued digital transformation across all consumer touch points. Most recently, Plummer served as the company's interim chief marketing officer since February 2019 and prior to that he spent three years as senior vice president – Dick’s Team Sports HQ. Plummer joined the company in 2010 as the VP of customer relationship management in marketing. Earlier in his career, he worked for American Express holding a variety of leadership roles.

Dick’s further said that Miller joins Dick’s from Joann Stores where he served as the senior vice president of marketing and ecommerce. Prior to Joann Stores, Miller held a variety of leadership roles at McKinsey & Company, Arizon Companies and UrbanFuture. In this newly created role, Miller will be responsible for driving strategic initiatives across the company and adopting a centralized test and learn approach across all channels, in addition to providing leadership to Dcik’s strategy & innovation and strategic initiative management teams.