Gerry Weber hires Urun Gursu as Chief Product Officer

Gerry Weber International Ag has appointed Urun Gursu as member of the managing board of the Group. Joining on March 1, 2019, the company said, as Chief Product Officer (CPO), Gursu will be responsible for the area ‘product and creation’ for Gerry Weber brands. Additionally, he will lead the newly established central group purchasing, including the foreign offices and inbound logistics.

“We are delighted, to very soon start working with Urun Gursu, an extremely well-versed and successful manager in the fashion industry,” said Johannes Ehling in a statement, adding, “In the past months, Gerry Weber has successfully repositioned itself, despite all structural challenges. Urun Gursu possesses deep expert knowledge in vertical value adding processes. Together with Florian Frank and myself, we will drive the repositioning of Gerry Weber substantially forward.”

Gursu joins the company after holding the position of head of merchandising men Europe at Esprit GmbH, Düsseldorf, where he was responsible for the majority of the worldwide menswear value chain. Previously, the company added, Gursu headed the four brand segments, as well as the overall brand strategy as chief product officer and member of the executive committee at Mango in Spain. At Mango, he oversaw various areas of responsibility for more than ten years; and was responsible for the biggest part of the product and range development between 2005 and 2012.

Picture:Facebook/Gerry Weber